Monday, March 30, 2015

The Future of 2nd Shot

So I've been thinking a lot about this whole 2nd Shot thing lately. All good things. It's on my mind quite a bit, probably more than it should be during certain times of the day as I do have other obligations that requires focus and my full attention. It's now been over 3 years since I decided to dedicate my spare time to repairing and selling SX70 cameras. What started out as a hobby became something more and lately I've found myself at a bit of a crossroad.

Since I started this blog I've had a steady flow of repairs, sales, customs, correspondence, and even product development. I've also had the amazing pleasure of emailing, speaking with, and even meeting some of the nicest and creative people around the world that share a passion for Polaroid and instant photography including those who do this as full time employment. I consider myself very lucky to have the opportunity to do this and the more people I meet either online or in person inspires me to continue doing this at a greater level each day. To me this means devoting more time to transitioning from what was once a hobby to running 2nd Shot like a full-time business. "Growth" is a business term that always had so many meanings to me and it's becoming clear that I would like to see 2nd Shot grow into something bigger in the near future by networking with other businesses, improving product/process, and introducing 2nd Shot into a small but competitive and growing market.

So short-term, a few months ago I wrote how I was going to start a sister site that would allow people to either order cameras or repairs from menus much like a standard online store. The more thought I put into doing so the more I'm hesitant. Does not interacting with my customers on a one-on-one basis really fall into place with what the instant film community is about? It would seem to miss a bit of the socialization that often is included with owning and using an instant camera. Christopher Bonanos speaks and describes about the interaction between people when an instant picture is taken, the conversations that happen when the picture develops, and the parting gift of a photograph. Relationships and friendships are built and a memory is created. It's a vibrant and wonderful reflection. Thinking more about this and relating it to what 2nd shot stands for makes me realize that one of the most enjoyable parts of this "job" is getting to know each and every person that contacts me and I'd like to continue working this way.

I do plan on starting either a FAQ page or site that will better explain the repair process and ways that Polaroid users may better troubleshoot their camera before sending it in for repair. It seems like a lot of info on the blog gets buried and I want to make it easier to direct customers to quick info. This may happen in the next few months as right now I need to dedicate time in the shop.

So there's a few random thoughts for the evening during my "lunchbreak". I'll have pretty pics the next post. Promise. Please feel free to continue to send emails with questions, comments, or even keep me posted with how you and your camera are getting along. Back to the shop!

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